The data silo is dead

Pointmarc’s Connected Analytics service offerings map to each phase of the analytics lifecycle to transform the data culture of your business.

Technology Connected

Return on data starts here. Our team of engineers, architects, and QA engineers take a full-immersion approach to ensure our clients' data is being captured in a way that is accessible, scalable, and—most importantly—actionable. 

Technology Services We Provide:

  • Tagging/Technology Audit
  • Data Capture Solution Design
  • Solution Implementation
  • Data Layer Design
  • Tag Management Support

Technology Case Studies

Mobile Measurement Magic

Pointmarc provided centralized data collection management when our global media client launched a new content delivery and commerce service across multiple platforms (web, iOS native app, Android native app, and Xbox).

Migrated in 60 Days

Once upon a time, one of the world's largest retailers was spending too much time generating reports and not enough time gathering insight needed to make fast and confident data-driven decisions.

Global retailer gets cooking

Our client's family of sites are a mixing bowl of products, rich media and campaign-specific promotional pages. However, the inhouse analytics team felt that their previous analytics implementation had gone stale.

Data Connected

Powering sophisticated multi-channel marketing programs, an effective data pipeline allows you to access, analyze, and activate customer data. No matter which technology platform you're using, we build data solutions that enable deeper levels of insight, more intelligent customer interactions, and faster time-to-value.

Data Management Services We Provide:

  • Integrated Dashboards
  • Data Mobilization and DMP Support
  • Analytics Infrastructure

Data Case Studies

Filling large shoes

Our global retail client needed to gain a better understanding of its comprehensive data lifecycle in order to maximize analytics investment and minimize data integrity issues within its consumer knowledge teams.

Data reconciliation: A tale of two platforms

Our global payment client needed to understand the differences between data and metrics delivered through a proprietary platform and Adobe Analytics for their mobile consumer app to improve accuracy, accessibility, and confidence in the data.

Bing it on: Combining disparate data sets

The global search engine needed access to its metrics without having to search for them. Pointmarc's Data Services team combined disparate data sets into a centralized data warehouse to enable access and visibility into the KPIs that drive marketing ROI.

Insight Connected

It's time to dive deeper into your business. Whether you're building an analytics center of excellence or you simply need a better understanding of how users are moving through your site's conversion funnel, Pointmarc's Insight Services help global brands mine their data for meaning to reveal actionable information about customers and business performance. 

Insight Services We Provide:

  • Audience Segmentation
  • Campaign Effectiveness
  • Conversion Funnel & Customer Path Diagnostics
  • Content Performance Analysis
  • Attitudinal/VOC Analysis
  • Location Analytics
  • Merchandising & Sales Analytics
  • Analytics Operations

Insight Case Studies

Migrated in 60 Days

Once upon a time, one of the world's largest retailers was spending too much time generating reports and not enough time gathering insight needed to make fast and confident data-driven decisions.

Bing it on: Combining disparate data sets

The global search engine needed access to its metrics without having to search for them. Pointmarc's Data Services team combined disparate data sets into a centralized data warehouse to enable access and visibility into the KPIs that drive marketing ROI.

Performance Connected

It’s time to take the data you’re collecting and really make the tires squeal. From A/B/N testing to personalization, our connected approach to optimization allows you to drive relevant digital experiences with the audience segments you value most.

Whether you have an established program or you’re just getting started, Performance Connected is designed to rev up your analytics horsepower­—fast.

Performance Services We Provide:

  • Testing and Targeting
  • Conversion Optimization
  • Personalization

Performance Case Studies

Skype achieves 40% conversion lift

Using their existing tools—Adobe Analytics and Adobe Target—our client was looking to increase conversions and the overall user experience for their subscription funnel.

40 owners. One testing roadmap.

One of our global clients faced a herculean task. They needed to unify a testing plan with 40 different content managers to increase engagement across eight digital properties.

Maturity Roadmap

Our services work together to evolve your business by connecting data from disparate
online/offline sources and activating its potential through analysis and optimization.

Maturity Roadmap

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