kevin woo

managing director

Kevin Woo is the Managing Director at Pointmarc. His background includes over 11 years of marketing experience, with a core focus on digital advertising and marketing measurement.

Early in his career, he spent time working on the Hewlett Packard account at Saatchi & Saatchi before joining Avenue A (now Razorfish) in 1999. There he worked with Buy.com on their online advertising and optimization initiatives. Kevin joined Microsoft in 2004, initially working on cross-network engagement initiatives for Microsoft's online consumer properties (Hotmail, Windows Live, MSN, Live Search), before moving exclusively to the MSN Marketing team to focus on global operations and instrumentation. He then held a senior position on the Bing consumer marketing team, driving the development of the overall measurement platform for the milestone 2008 launch of Microsoft's new online search offering. Kevin also held a leadership role with Point Reach, a full-service mobile ad agency, helping with business development activities and establishing the analytics practice.

Kevin holds a bachelor's degree in Psychology from Princeton University and spends as much of his free time passionate about family, golf, and motorsports.

people

arsenio valdez
principal | founder

kevin woo
managing director

steph downey
human resources business partner