Faced with resource constraints and limited hands-on experience implementing analytics and targeting solutions, the Windows Phone team needed an expert partner to assist with their strategic initiatives, as well as their tactical deployments. Pointmarc was brought in to evaluate potential software packages, make recommendations, implement the chosen solution, perform site instrumentation, provide reporting and analytics support and manage the production of the marketing scorecard and newsletter.

What Pointmarc does…

• Comprehensive SiteCatalyst deployment & management
• Developed dynamic messaging platform using Omniture
• Test&Target 1:1
• Established and manage reporting cadence
• Produce marketing scorecard and newsletter