Pointmarc deployed a team for Bing tasked with driving extensive campaign instrumentation, user-level engagement analysis, and robust reporting against Bing's diverse set of marketing tactics.

What Pointmarc does..

• Joined disparate data sets (including proprietary data sources)
• Created consolidated data loop for agencies
• Shortened data availability from weeks to days
• Enabled marketing correlation to a large set of bing behavioral metrics
• Support bi-weekly reporting rhythm and adhoc requests
• Product manage evolving measurement
• Omniture Insight Deployment & Management
• Ongoing onsite analytics support