Mobile Measurement Magic

Pointmarc provides centralized data collection management for content delivery and commerce service.

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Pointmarc provided centralized data collection management when our global media client launched a new content delivery and commerce service across multiple platforms (web, iOS native app, Android native app, and Xbox).

Client Objectives

  • Launch complex analytics tracking across multiple platforms
  • Understand user interaction with app including viewer paths, browsing patterns, on-page events, and overall engagement.

Our Approach

  • Identified matrix of key customer behaviors and success events as foundation for analytics
  • Created solution designs to capture commerce, ad tracking, registration and parental controls across devices
  • Deployed tag management layer for web, mobile and ad serving platforms
  • Designed reporting dashboards for use at launch
  • Worked with client database team to develop internally hosted, integrated analytics solution
  • Used Data Sources API to import offline email metrics from Cheetahmail into Adobe SiteCatalyst. SAINT classified incoming email codes.

Results

  • Reduced analytics maintenance costs by 60% with deployment of tag management data layer
  • Eliminated need to wait for app releases to publish tracking changes
  • Provided client product and development teams with key metrics, site usage data, and reports to inform their marketing, editorial and product design decisions

The data silo is dead

Our services work together to evolve your business by connecting data from disparate online/offline sources and activating its potential through analysis and optimization.

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