Global retailer gets cooking

What to do when your analytics implementation goes stale

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Our client's family of sites are a mixing bowl of products, rich media and campaign-specific promotional pages. However, the inhouse analytics team felt that their previous analytics implementation had gone stale.

Client Objectives:

  • Migrate six global sites to Adobe Analytics (SiteCatalyst) using a new tag management solution
  • Boost reporting and analytics capabilities
  • Answer key business questions about user engagement

Our Approach:

  • Consulted alongside tag management solution vendor to synchronize data layer release schedule with the Adobe Analytics release schedule to meet aggressive timelines.
  • Executed page and event tagging according to solution design document via tag management solution.
  • Performed QA on all Adobe code to ensure successful implementation and no gaps in reporting.

The Results:

  • Maintained data parity throughout transition between analytics platforms
  • Successfully deployed SiteCatalyst via tag management system without disruption to other third-party tagging
  • Client's analytics team gained faster time-to-insight allowing them to answer business critical questions and perform more complex analysis

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