Migrated in 60 Days

Leading retailer migrates to Adobe Analytics in record time

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Once upon a time, one of the world's largest retailers was spending too much time generating reports and not enough time gathering insight needed to make fast and confident data-driven decisions.

Our connected approach centered around creating a holistic strategy that solved immediate data capture issues with a focus on the client’s long-term analytics evolution. Using a four-phased process, the client was able to move from a lack of basic reporting to advanced support for complex analysis.

Our Connected Approach:

  • Designed and executed RFP process for new analytics platform
  • Provided custom solution design and deployment via tag management system within 60 days
  • Drove business and technical evaluation of testing and optimization tools
  • Provided advanced support for complex analysis
  • Supported rhythmic analytics requirements with a blended team made of onsite/offsite resources
  • Prepared data capture to support analysis for future joins with offline data

Results:                           

  • Pointmarc helped client save over $1 million on analytics platform costs
  • Drove migration to Adobe Analytics (Omniture) platform transforming the way eCommerce data is accessed within the organization
  • Pointmarc’s design and implementation spanned mobile, tablet, and desktop for both U.S. and Canada, and was completed within 60 days.
  • Inhouse analytics team moved beyond report generation to tackle new challenges in data activation through analysis and enrichment of customer profiles with online/offline data

The data silo is dead

Our services work together to evolve your business by connecting data from disparate online/offline sources and activating its potential through analysis and optimization.

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