Webinar: Your Most Crucial Conversation

Three tips for delivering personalized marketing campaigns

In today’s digital world, it’s increasingly important to be real and human with your customers and prospects. This means listening carefully to what your audience has to say and then responding thoughtfully. For the conversation to be successful, you need to deliver relevant messages in real-time. This kind of personalized, real-time communication requires training, practice, and maybe even some company restructuring. This free webinar hosted by Adobe and Merkle explores best practices to keep in mind on your road to real-time personalization. Register here.

What You'll Learn:

  • Is your company aligned across teams to support the customer’s journey?
  • Does your company have a solid data foundation that unifies customer data across channels?
  • Do you have the tools to send the best offer to your audience once you have this valuable data?

The Details:

Date: Thursday, August 4
Time: 11am PT | 2pm ET
Duration: 60 minutes
Register here.

Featured speakers:

Zimm Zimmermann
Vice President of Personalization
Merkle.

With more than 20 years in campaign management and 15 years in decision orchestration platforms, Zimm has extensive expertise in developing personalized, integrated customer experiences — or as he likes to refer to them, “customer conversations.” Zimm’s enthusiasm about a company’s ability to drive incremental revenue and customer loyalty via personalization, marketing automation, and customer conversations can be found in blogs, white papers, publications, and presentations. He currently oversees the Personalization and Decision Orchestration practice at Merkle.

Bruce Swann
Senior Product Marketing Manager
Adobe Campaign

Focused on product marketing and strategy for cross-channel campaign management, Bruce helps drive the strategy, execution, product messaging and overall vision of Adobe Campaign, an integral component of the Adobe Marketing Cloud. He has more than 16 years of experience working with digital marketing disciplines such as web analytics, social media, mobile marketing and email marketing, as well as marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management. Prior to Adobe, he has held various sales and marketing roles with companies like SAS and Unica.

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