approach: how we do it

1. solution evaluation & design

digital marketing
  • Objective Evaluation of Potential Tools/Solutions
  • Map Recommendations to Requirements
  • Design for Scale, Ease of Use and Adoption


Working closely with our clients, we will evaluate the goals and needs driving the digital marketing strategy and analytics projects, evaluate potential solutions (including technology, team structure and licensing needs), as well as design the solution architecture, establish the implementation plans, and create a project timeline, with milestones & optimization plans. The marketing, campaign management, business intelligence and analytics landscape is complicated. We help navigate these complexities while ensuring every action is in direct relation to our client’s goals and desires.

3. production & delivery

data analytics
  • Insight Preparation
  • Establish Reporting Rhythm
  • Delivery & Recommendation

 

The key to this stage of the process is producing and delivering results: From developing dashboards and leading reviews, to enabling a targeting platform to drive a user down a funnel or managing marketing campaigns; we are committed to results, gaining efficiencies and creating successful repeatability. Connecting data with visualization mechanisms to meaningful analysis and actionable recommendations is a pointmarc differentiator. With data, measurement, analysis and actionable intelligence in-line with one another…real-time marketing effectiveness becomes an embedded part of the organizations marketing operation!

 

2. implementation

coded
  • Efficient Technical Solution Deployment
  • Skilled Tactical Resources
  • Test, Troubleshoot & QA


Once a solution has been chosen and a roadmap put in place, an efficient and timely process for deployment is required, as is a project plan to manage the associated tasks and dependencies. Pointmarc will provide these services along with thought leadership, intellectual property, resources and documentation to deploy a solution which aligns project activities and goals with the overall corporate business drivers. From functional and technical specification development, to implementation & integration delivery, as well as digital asset oversight, testing plans and quality assurance we will deliver a fully functional solution.

4. enablement

staffing
  • Knowledge Transfer
  • Training & Documentation
  • Staffing

 

Adopting the use of the tools you have selected and the methodologies you have chosen to employ, is key to realizing your return on investment, so we offer enablement services, train-the-trainer programs and custom curriculum development to empower our clients so they can sustain success. Sometimes companies just need some extra help for a period of time, so we created a staffing division to provide the necessary resources when our clients need them.