point-marc (\ˈpȯint-\ˈmärk\)
transitive verb

1. 1. making note of the most important and essential details
2. 2. consulting in the matters of digital marketing and web analytics
3. 3. objective based and measurable marketing performance analysis

Pointmarc was founded on the premise that every effort to advance business through marketing should be based upon targeted company goals and measured accordingly for effectiveness and success. Marketing is as much about data as it is about design, so shouldn’t marketing efforts include the the ability to see if what you made look good is really working? Pointmarc believes so.

With that in mind, we assist organizations in determining just how well their digital marketing efforts are working; by providing specialized consulting and operational support which leverages the marketing experience and expertise of senior consultants, project managers, data measurement & instrumentation specialists, solution architects, marketing/finance/business analysts and more…

Sometimes organizations just need a little help, whether in the form of expertise or in the form of scale. Pointmarc will provide both! What makes us well suited to perform these functions is simply the caliber of people we employ. Our consulting team understands that business strategies often drive marketing decisions, but more than that, they understand work must get done tactically. They know this because many of them have been site managers, designers, analysts, architects, PM's, media buyers/managers, program directors and many were even once the client themselves!