Return on data starts here. Our team of engineers, architects, and QA engineers take a full-immersion approach to ensure our clients' data is being captured in a way that is accessible, scalable, and—most importantly—actionable.
Powering sophisticated multi-channel marketing programs, an effective data pipeline allows you to access, analyze, and activate customer data. No matter which technology platform you're using, we build data solutions that enable deeper levels of insight, more intelligent customer interactions, and faster time-to-value.
It's time to dive deeper into your business. Whether you're building an analytics center of excellence or you simply need a better understanding of how users are moving through your site's conversion funnel, Pointmarc's Insight Services help global brands mine their data for meaning to reveal actionable information about customers and business performance.
It’s time to take the data you’re collecting and really make the tires squeal. From A/B/N testing to personalization, our connected approach to optimization allows you to drive relevant digital experiences with the audience segments you value most. Whether you have an established program or you’re just getting started, Performance Connected is designed to rev up your analytics horsepower—fast.
Across our client engagements, we often talk to major companies about their sizeable investments in the tools that slice and dice, analyze visualize, activate, and predict. Despite a willingness to invest, many marketers struggle with the idea that these initiatives will actually yield meaningful ROI for their business. Read More
Bellevue, Wash. – This holiday season, Pointmarc, A Merkle Company, will be donating a total of $10,000 to local and national nonprofits on behalf of its clients as part of its annual giving program. “Three years ago, we started doing this versus the traditional corporate gift basket and found that it really resonated with our team and our clients,” said Mike Zell, VP of Strategy and Client Services. “The holidays can be so hard for a lot of people that it made sense to look for meaningful ways to give back as a company.” This year’s designated donation options include Code Fellows’ Diversity Scholarship Fund, Treehouse for Kids, and Mercy Corps Crisis Funds. In addition to the holiday donations on behalf of clients, Pointmarc employees also hosted a holiday drive on behalf of Childhaven. The entire company came together to collect enough donations support five families with both gifts and crucial household necessities through the holiday season. Read More