Return on data starts here. Our team of engineers, architects, and QA engineers take a full-immersion approach to ensure our clients' data is being captured in a way that is accessible, scalable, and—most importantly—actionable.
Powering sophisticated multi-channel marketing programs, an effective data pipeline allows you to access, analyze, and activate customer data. No matter which technology platform you're using, we build data solutions that enable deeper levels of insight, more intelligent customer interactions, and faster time-to-value.
It's time to dive deeper into your business. Whether you're building an analytics center of excellence or you simply need a better understanding of how users are moving through your site's conversion funnel, Pointmarc's Insight Services help global brands mine their data for meaning to reveal actionable information about customers and business performance.
It’s time to take the data you’re collecting and really make the tires squeal. From A/B/N testing to personalization, our connected approach to optimization allows you to drive relevant digital experiences with the audience segments you value most. Whether you have an established program or you’re just getting started, Performance Connected is designed to rev up your analytics horsepower—fast.
Life isn’t always perfect. And neither is your A/B testing process. Unless your team employs a monk-like reverence to strict testing protocol, it’s likely that your testing vendor is using an imperfect statistical model for evaluating your A/B test data. Read More
Pointmarc, A Merkle Company, expanded its office space in downtown Bellevue to accommodate its rapid growth trajectory. Named to the Inc. 5000 list of “Fastest Growing Companies” in 2014, Pointmarc added more than 30 employees this past year alone. As a leading analytics consultancy, Pointmarc works with some of the world’s largest brands to connect and activate their data. Read More
Testing and optimization offers the opportunity of which most analytics teams dream—A chance to show immediate return on data. After all, the most basic A/B test on an important landing page can result in a huge lift in conversion rates. So, why are so many companies failing in this high-value initiative? Read More