Return on data starts here. Our team of engineers, architects, and QA engineers take a full-immersion approach to ensure our clients' data is being captured in a way that is accessible, scalable, and—most importantly—actionable.
Powering sophisticated multi-channel marketing programs, an effective data pipeline allows you to access, analyze, and activate customer data. No matter which technology platform you're using, we build data solutions that enable deeper levels of insight, more intelligent customer interactions, and faster time-to-value.
It's time to dive deeper into your business. Whether you're building an analytics center of excellence or you simply need a better understanding of how users are moving through your site's conversion funnel, Pointmarc's Insight Services help global brands mine their data for meaning to reveal actionable information about customers and business performance.
It’s time to take the data you’re collecting and really make the tires squeal. From A/B/N testing to personalization, our connected approach to optimization allows you to drive relevant digital experiences with the audience segments you value most. Whether you have an established program or you’re just getting started, Performance Connected is designed to rev up your analytics horsepower—fast.
In the short history of the internet, there is no UI element more universally maligned than the pop-up window. Traditionally, a source of intrusive display ads only, the subscription pop-up form has managed to avoid much of the scorn of its older brother. The perception of value—“Sign up, and we promise to only send you relevant deals and content”—along with flat design trends has given the digital marketing tool a valuable facelift, particularly in terms of acquiring valid email IDs. Read More
As a digital analyst, the steady improvement in data visualization and dashboarding tools across the market has demanded a shift from the aforementioned manual reporting aspect of the role into a proactive data storytelling approach. Whether you’re at an agency or an inhouse marketing department, these tools are empowering analysts to not only derive insights from numbers, but to become consultants to the rest of the organization. Read More
The failed strategy of my temple run provides a good lesson for designing and executing your analytics solution. It is simply not enough to know your objectives. You need concrete, actionable steps that ladder up to your main KPIs. For example, if your main KPI is to increase form conversions, a current-state conversion funnel diagnostic, content performance and audience intelligence analysis is a crucial piece of information as you architect your analytics solution. Read More