Return on data starts here. Our team of engineers, architects, and QA engineers take a full-immersion approach to ensure our clients' data is being captured in a way that is accessible, scalable, and—most importantly—actionable.
Powering sophisticated multi-channel marketing programs, an effective data pipeline allows you to access, analyze, and activate customer data. No matter which technology platform you're using, we build data solutions that enable deeper levels of insight, more intelligent customer interactions, and faster time-to-value.
It's time to dive deeper into your business. Whether you're building an analytics center of excellence or you simply need a better understanding of how users are moving through your site's conversion funnel, Pointmarc's Insight Services help global brands mine their data for meaning to reveal actionable information about customers and business performance.
It’s time to take the data you’re collecting and really make the tires squeal. From A/B/N testing to personalization, our connected approach to optimization allows you to drive relevant digital experiences with the audience segments you value most. Whether you have an established program or you’re just getting started, Performance Connected is designed to rev up your analytics horsepower—fast.
An ROI-focused web optimization program should utilize A/B… and multivariate testing, segmentation, targeting, personalization to optimize the online customer experience. Although testing tools have increased in sophistication, many brands are still in the infant stage of optimization. Read More
It’s all so dreamy, right? Build a native mobile app and the door to your customer’s heart and finger movements is perpetually ajar just waiting to be filled by your Pulitzer-worthy personalized messaging and content. However, most apps, particularly ecommerce-focused ones, live in a boom-bust cycle characterized by seasonal acquisition and abandonment. The app user behavioral data is chronically underutilized and even more rarely tied to other channels (website, CRM, POS) in a meaningful, actionable way for digital marketers. Read More