Return on data starts here. Our team of engineers, architects, and QA engineers take a full-immersion approach to ensure our clients' data is being captured in a way that is accessible, scalable, and—most importantly—actionable.
Powering sophisticated multi-channel marketing programs, an effective data pipeline allows you to access, analyze, and activate customer data. No matter which technology platform you're using, we build data solutions that enable deeper levels of insight, more intelligent customer interactions, and faster time-to-value.
It's time to dive deeper into your business. Whether you're building an analytics center of excellence or you simply need a better understanding of how users are moving through your site's conversion funnel, Pointmarc's Insight Services help global brands mine their data for meaning to reveal actionable information about customers and business performance.
It’s time to take the data you’re collecting and really make the tires squeal. From A/B/N testing to personalization, our connected approach to optimization allows you to drive relevant digital experiences with the audience segments you value most. Whether you have an established program or you’re just getting started, Performance Connected is designed to rev up your analytics horsepower—fast.
If anyone was still confused about what enterprise marketers are focused on this year, the latest Forrester report (The Forrester Wave™: Customer Insights Services Providers, Q4 2015) clears up any lingering doubt. Merkle was named by Forrester as a “Leader” in Marketing Database Operations and “Strong Performer” in Customer Engagement Strategy. It also received the highest score for strategy across both categories. Read More
As a Tableau partner, Pointmarc, A Merkle Company, will be sending our team of Tableau analysts and data management leaders to Las Vegas this year to discuss all things data and analytics with the 9,500 attendees. But what happens in Vegas doesn’t necessarily have to stay there. As the number of data sources gets buoyed along with rising technology vendor tides, the most frequently heard painpoint from Fortune 500 marketing decisionmakers centers around an inability to capture, integrate, understand, and activate their data. Read More
The panacea of omnichannel personalization marketing starts with identity management. There is tremendous effort across every marketing vendor, technology, and agency to produce a solution to easily enable identity stitching. In this data management arms race, most enterprise marketing decisionmakers are facing the dilemma of choosing the right solution for the business that integrates with future strategy, existing infrastructure, execution orchestration, and resourcing. Read More