Return on data starts here. Our team of engineers, architects, and QA engineers take a full-immersion approach to ensure our clients' data is being captured in a way that is accessible, scalable, and—most importantly—actionable.
Powering sophisticated multi-channel marketing programs, an effective data pipeline allows you to access, analyze, and activate customer data. No matter which technology platform you're using, we build data solutions that enable deeper levels of insight, more intelligent customer interactions, and faster time-to-value.
It's time to dive deeper into your business. Whether you're building an analytics center of excellence or you simply need a better understanding of how users are moving through your site's conversion funnel, Pointmarc's Insight Services help global brands mine their data for meaning to reveal actionable information about customers and business performance.
It’s time to take the data you’re collecting and really make the tires squeal. From A/B/N testing to personalization, our connected approach to optimization allows you to drive relevant digital experiences with the audience segments you value most. Whether you have an established program or you’re just getting started, Performance Connected is designed to rev up your analytics horsepower—fast.
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency and the nation’s largest privately-held agency, announced its acquisition of Pointmarc (www.pointmarc.com), a leading digital analytics consultancy with world-class site analytics and optimization capabilities, headquartered in Seattle, WA. Read More
Salt Lake City, Utah – As a leading analytics consultancy and Adobe premier partner, Pointmarc is excited to participate as a sponsor of the 2015 Adobe Summit. Read More
As the marketing technology landscape becomes increasingly crowded, a common problem arises for analytics teams when it comes to connecting the disparate data sets generated by the various tools being employed as part of a measurement initiative. In order to gain a true return on data (RoD), a solution needs to be discovered to bring these feuding data sets together so a true digital analytics story can be revealed. Read More