Return on data starts here. Our team of engineers, architects, and QA engineers take a full-immersion approach to ensure our clients' data is being captured in a way that is accessible, scalable, and—most importantly—actionable.
Powering sophisticated multi-channel marketing programs, an effective data pipeline allows you to access, analyze, and activate customer data. No matter which technology platform you're using, we build data solutions that enable deeper levels of insight, more intelligent customer interactions, and faster time-to-value.
It's time to dive deeper into your business. Whether you're building an analytics center of excellence or you simply need a better understanding of how users are moving through your site's conversion funnel, Pointmarc's Insight Services help global brands mine their data for meaning to reveal actionable information about customers and business performance.
It’s time to take the data you’re collecting and really make the tires squeal. From A/B/N testing to personalization, our connected approach to optimization allows you to drive relevant digital experiences with the audience segments you value most. Whether you have an established program or you’re just getting started, Performance Connected is designed to rev up your analytics horsepower—fast.
In today’s world of fast-paced and ever changing user experience design, it’s safe to say that user experience plays a huge role in the success or failure of a product. From responsive web design and carefully thought out typography, to using icons over text—the desire to orchestrate a compelling user experience, and ultimately, drive conversions, is top of mind for most marketing professionals. Read More
Since Facebook coined the term “people-based marketing” in 2014, it’s garnered massive attention, and for good reason. The ability to shift your focus from devices to the individuals using those devices offers a promise of highly targeted and relevant ad content that the marketing world has never experienced. People-based marketing creates enormous potential to simultaneously increase conversion, ROI, and the overall customer experience. The downside? It’s extremely difficult to properly implement. Read More